I currently serve as Design Principal, Watson Experience Center & AI Services at IBM within the Data & AI organization. Over the past five years at IBM, I've been creating experiences, experimenting, and establishing best practices within the nascent field of design with AI and now lead visual design for immersive spatial applications powered by AI. My wanderlust background of experimental film making, visual design, storytelling, and branding, has created a unique skill set that has allowed me to discover my definition of great design.

Before joining IBM, I was an Associate Creative Director at Ogilvy, a Brand Art Director at the financial start-up Liquidnet and a freelancer about town. Outside of the office, I'm never far from design & technology — whether creating work with my partner Stephanie in our studio, running our fashion start-up Kitschy Witch Designs™, tinkering with Arduino, vintage electronics, and woodworking, or playing videos games with friends and hanging with my cat.

I'm Rob Harrigan — a visual creative, passionate about brand & technology.