Define a “One IBM” Product
Worked with IBM leads from Infrastructure, Security, Logistics, and iX to set a working release pattern for projects where IBM owns the implementation from end-to-end, from network infrastructure and build to deliver an effortless fan experience.
Data is power
Designing user experiences for massive infrastructure requires thinking mostly about data: what data we have, what we are doing with it and how that is making our user’s match day experience more personalized and contextual. A data journey is out input/output of the macro user journey.
Stadium as hero
AS Roma is positioning the new Stadio della Roma as a global soccer destination and I worked on a strategy that uses the stadium as a digital anchor to frame all their digital interactions with the fan base. The approach helps bring fans closer to the center of the team and creates a sense of a global team hub.
Locational awareness unlocks functionality within the experience when fans are at matches in the Stadio. Fans receive personalized offers, directions, and nudges as user-generated content filters outward to bring the global fan base closer.
The story of "One IBM”
This pitch outlined the structure and created a repeatable story that highlights the benefit of an experience where IBM owns the entire delivery ecosystem and help reposition IBM in the client’s eyes a design-forward business.
Reusable white-labeled data journey map leveraged for Atlanta Falcons stadium pitch & win.
+5 Client presentations built from story template including Tottenham Hot Spurs, NFL Hall of Fame & more