Rob Harrigan | AI, Design & Branding
Rob Harrigan | AI, Design & Branding
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Principles of design with Watson

Scaling experience
UX and visual designers have a difficult challenge when designing client integrations of Watson. IBM has a huge problem to scale cognitive design experience quickly and consistently. 

Getting real
I leveraged my past two years of experience working in the Watson Experience Centers and on successful Watson client pitches to share the best practices I’ve adopted and identified pitfalls and opportunities I’ve encountered.

Role
Visual Design
Creative Direction
Tone & Messaging
Team Process & Structure

  Designing for the unknown  Creating with Watson and cognitive systems presents an entirely new set of challenges to tackle as designers. The best way to approach working with Watson is to approach it as an additional user you need to solve.

Designing for the unknown
Creating with Watson and cognitive systems presents an entirely new set of challenges to tackle as designers. The best way to approach working with Watson is to approach it as an additional user you need to solve.

  Resetting expectations  Data is no longer a four-letter word in design. It is a core component as much as the composition, user intent, type ratios and CTAs. Getting designers to think about how they design data enrichment is as essential as visual balance.

Resetting expectations
Data is no longer a four-letter word in design. It is a core component as much as the composition, user intent, type ratios and CTAs. Getting designers to think about how they design data enrichment is as essential as visual balance.

  Make  Design is fun — our jobs at the end of the day are brainstorming, problem-solving, and design. That sounds like daydreaming, playing with Legos and coloring with very expensive crayons.  To help engage designers and build a sense of community and morale. I created a branded poster as a leave behind for the presentation that reinforces the five principles of design with Watson.

Make
Design is fun — our jobs at the end of the day are brainstorming, problem-solving, and design. That sounds like daydreaming, playing with Legos and coloring with very expensive crayons.

To help engage designers and build a sense of community and morale. I created a branded poster as a leave behind for the presentation that reinforces the five principles of design with Watson.

  Design truths  Approaching projects with a core set of principles allow a consistent process and enables quick adoption at a larger scale.  I’ve defined five truths I’ve seen repeated throughout all my work with Watson and outlined then as the end deliverable and framing of the presentation.

Design truths
Approaching projects with a core set of principles allow a consistent process and enables quick adoption at a larger scale.

I’ve defined five truths I’ve seen repeated throughout all my work with Watson and outlined then as the end deliverable and framing of the presentation.

Valued insights

Valued insights

I presented the Principles of design with Watson with multiple practices within IBM iX North America, IBM iX Global COC, and Watson Advanced Cognitive Technology and Solutions. Actively advising teams working on Watson engagements and championing integrated design & development team structure throughout IBM.

Design Thinking workshop to define IBM iX’s AI design viewpoint

+5 Presentations within core practices of IBM iX & Watson