IBM WACTS internal brand
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IBM WACTS internal brand

When I joined the Advanced Cognitive Technology and Solutions/Watson Experience Centers team (ACTS/WEC), our group was a small team focused on skunkworks and proof of concepts. We created demos of technology and experiences to explain AI.

Our leadership team needed a way to share our demos and work with clients, and we needed a way to champion our team internally at IBM, so I tasked myself with creating a brand and a central repo for all our work.

We are not bookish, know-it-alls, fussy, flashy. we are quick-witted, scientific, meticulous, urbane.
Showing how the logo filters through quick-witted, scientific, meticulous, urbane.
Animation of logo evolution
Primary marks, secondary logos and icons.
Event branding
ACTS Site Design
Home page design.
Case study web page design.
Close up of design.
ACTS Merchandise
ACTS merch
2017 ACTS/WEC team pins
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