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Creating a Coven

Kitschy Witch Designs is a 100% female-owned lifestyle brand whose mission is to create original, unique and playful designs with a nod to the past — everything is made using traditional image-making methods. I work closely with my partner Stephanie — the owner — to help create all of the products, tackling everything from digitizing art, creating patterns, coordinating with our vendors and even shipping our products. Together we created a brand that evokes a sense of whimsy and playfulness balanced with a clean and distinct design sense that feels bespoke and retro but not dated. In the past 3 years, our sales have grown over 300% and our product line has grown exponentially.

Kitschy Witch Designs logo & branding
Picture of original paintings and final fabric pattern
Photos of dresses and models wearing Kitschy Witch Designs
Photo of three people wearing Kitschy Witch Dresses and reading vintage sci-fi magazines
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