Detritus
AI as brand design
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Detritus

2018
AI as brand design

Two years ago, IBM’s Immersive AI Lab in Austin opened its doors as part of Austin Design Week. It was the first opportunity to invite in outsiders from the broader design community and share my group's work. As part of the event — I created a brand that relied upon AI as an input in the design process. Using real-world data and generative art powered with AI, I created an abstract brand with the ethos of the visual language driven by AI. Using AI enabled me to iterate on layout, composition, and abstraction rapidly.

Animated GIF showing multiple versions of a design using AI as a input in the design process.
50 distinct versions of a flyer designed with AI.
Immersive AI lab tour design ephemera.
Immersive AI Labt Tour buttons and stickers designed with AI.
Immersive AI Lab Tour poster and tote designed with AI.
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