Two years ago, IBM’s Immersive AI Lab in Austin opened its doors as part of Austin Design Week. It was the first opportunity to invite in outsiders from the broader design community and share my group's work. As part of the event — I created a brand that relied upon AI as an input in the design process. Using real-world data and generative art powered with AI, I created an abstract brand with the ethos of the visual language driven by AI. Using AI enabled me to iterate on layout, composition, and abstraction rapidly.