To help launch the partnership, I was tasked with integrating Watson into H&R Block’s in-person Tax experience by the beginning of the 2017 tax year and fuse Watson into their DIY product. I led IBM Design Thinking workshops to create an experience roadmap to achieve the end goal of integrating Watson into their DIY product and ultimately, having Watson do taxes. Acting as design lead I was an integral part of the pitch team, identifying business priorities, and designing experiences that gave H&R Block a competitive advantage and helped launch a national strategic partnership with Watson.

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