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Watson Advanced Cognitive Tech brand

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Graphic Design
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Logos & Brand
Oct 2017
Client:
IBM Watson

The Watson Advanced Cognitive Technology and Solutions group was a small team focused on skunkworks and proof of concepts that demo and explain AI technology. They needed a way to share demos and work with clients, and a way to champion themselves internally at IBM. s created an internal brand based on IBM Plex with a responsive experience to share their work.

We are not bookish, know-it-alls, fussy, flashy. we are quick-witted, scientific, meticulous, urbane.
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ACTS/WEC logo
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Primary marks, secondary logos and icons.
Event branding
ACTS Site Design
Home page design.
Case study web page design.
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ACTS Merchandise
ACTS merch
2017 ACTS/WEC team pins
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