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The Master's app redesign

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Graphic Design
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Apps & Digital
Aug 2015
Client:
Augusta National

The Masters is a global event that has a 25-year partnership with IBM. Augusta National challenged IBM with pitching a redesign to the existing iOS product. I led the pitch for IBM iX that designed a way for fans to get more data about the tournament and compare how their favorite players compete — allowing them to get closer to Augusta National than ever before.

The Masters tee box
Image of brand elements: course flowers, design artifacts, vintage scorecards
Mobile app, iPad app, and desktop version
Customizable user interface
Photo of Augusta National clubhouse
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