Homemade Hellmann's campaign

Graphic Design
Print & Ads
May 2014
Hellmann's/Best Foods

Trisha Yearwood is a multi-talented award-winning singer, author and cooking show host. In 2014 Hellmann's chose Trisha as their new spokesperson and announced it with series of cooking how-tos and recipes all featuring Trisha. I lead the design and creative direction of the campaign that was heavily inspired by a homemade feel — beautiful imperfection. I creative directed all executions, including in-studio food shoots and on-location video and still shoots.

Hellmann's In-store Activation
Hellmann's YouTube Recipe Channel
Campaign email design
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