Trisha Yearwood is a multi-talented award-winning singer, author and cooking show host. In 2014 Hellmann's chose Trisha as their new spokesperson and announced it with series of cooking how-tos and recipes all featuring Trisha. I lead the design and creative direction of the campaign that was heavily inspired by a homemade feel — beautiful imperfection. I creative directed all executions, including in-studio food shoots and on-location video and still shoots.