Hellmann's 100—year anniversary campaign

Print & Ads
Logos & Brand
Apr 2013
Hellmann's/Best Foods

Consumers were becoming ambivalent about Hellmann’s. The “dressings” shelf was growing more crowded. People were trending towards trying new things while Hellmann’s risked seeming old and boring. I crafted the brand’s visual identity to elegantly echo back to their 100-year-old roots balanced with modern, bold typography paired with a celebration and national TV ad.

100 year ad still
Hellmann's branding and design assets
Branded content
100—year celebration event
Hellmann's 100—year commercial still
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