Hellmann's 100—year anniversary campaign

Print & Ads
Logos & Brand
Apr 2013
Client:
Hellmann's/Best Foods

Consumers were becoming ambivalent about Hellmann’s. The “dressings” shelf was growing more crowded. People were trending towards trying new things while Hellmann’s risked seeming old and boring. I crafted the brand’s visual identity to elegantly echo back to their 100-year-old roots balanced with modern, bold typography paired with a celebration and national TV ad.

100 year ad still
Hellmann's branding and design assets
Branded content
100—year celebration event
Hellmann's 100—year commercial still
No items found.
About

Tell me

LOGS

Read ‘em

Work

Show me