RTH 3 Logo

Cabela's logo & rebrand

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Logos & Brand
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Print & Ads
Apr 2012
Client:
Cabela's

I designed a logo that leveraged the history of Cabela’s but modernized and rejuvenated the brand. The visual identity extended throughout all of Cabela’s brand experiences. The new brand glorified the natural beauty surrounding us every day and took great strides to replicate the breathtaking awe through simple, bold design choices.

It's In Your Nature
Cabela's logo and branding application
Cabela's logo revisions
Cabela's advertising design
Cabela's landing page design
Cabela's landscape
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