Dedicated to small business and start-ups — American Express sponsored the newly created Start Up on PBS, which told the honest story of entrepreneurs and small business owners. I had the opportunity to develop my first broadcast Blue Box advertisement. The creative direction has an approachable animation that was a deviation from the standard American Express look and feel, but laddered nicely into the new "Membership Is" campaign.
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Creative Partner, Copywriting
Wyndham Stopford