AI Brand Identity

Graphic Design
Logos & Brand
Nov 2018
Client:
IBM Watson

An experimental brand that uses AI as an input in the design process. Using real-world data and generative art powered with AI, I created an abstract brand with the ethos of the visual language driven by AI. Using AI-enabled me to iterate on layout, composition, and abstraction rapidly.

Animated GIF showing multiple versions of a design using AI as a input in the design process.
50 distinct versions of a flyer designed with AI.
Immersive AI lab tour design ephemera.
Immersive AI Labt Tour buttons and stickers designed with AI.
Immersive AI Lab Tour poster and tote designed with AI.
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