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AI Brand Identity

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Graphic Design
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Logos & Brand
Nov 2018
Client:
IBM Watson

An experimental brand that uses AI as an input in the design process. Using real-world data and generative art powered with AI, I created an abstract brand with the ethos of the visual language driven by AI. Using AI it enabled me to iterate on layout, composition, and abstraction rapidly.

Animated GIF showing multiple versions of a design using AI as a input in the design process.
50 distinct versions of a flyer designed with AI.
Immersive AI lab tour design ephemera.
Immersive AI Labt Tour buttons and stickers designed with AI.
Immersive AI Lab Tour poster and tote designed with AI.
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