221B Baker St. Brewery Identity & Packaging
Brand, packaging & creative direction for a Sherlock Holmes-inspired brewery featuring beers and flavors inspired by the world's greatest detective stories. A brand created from the stories within Sherlock's cases but with an approach that avoids cliche and elevates the craft of modern beer identities. The backbone of the identity is design elements inspired by vintage British postmarks, modernized era-specific type, and etchings inspired by the original Sidney Paget illustrations in the Strand Magazine stories. The project is a self-initiated idea that captures the essence of the stories and my love of them.