Owning their visual language
I approached redesigning the app as a way to align its design language with the Masters tournament — clean and classic. We drew our inspiration from the Master’s historic catalog of scorecards and results.
Second screen insights
I led the client to integrate the Masters’ experience across all iOS devices enabled fans to stay in touch with the tournament and never miss live coverage of the Tournament.
The digital roar
To enable fans to get closer to Augusta National I designed an alert device that leverage the galley’s famous ‘roar.’ I pitched installing IoT sensors through the course so we can trigger ‘roars’ that are dynamically created by the crowd. This is now possible with Watson Media.
App as brand steward
App Stores reviews and ratings reflected the care and consideration given seeing the project from pitch to completion.
Evolving a trusted relationship
Led the design pitch and prototype over the four weeks with teams across three locations which resulted in growth in business and a reward of Augusta’s design work. I oversaw the product until launch in April 2016.
Best Mobile Sports App 2016 Mobile Excellence Awards (MEAs)
$850K Opportunity for the local IBM iX studio in Atlanta
70 Current version ratings resulting in 4.5 stars